Every business has its own challenges and goals. In these two case studies, you’ll see how we helped Spa Support get past slow seasons with a smarter, full-funnel approach, and how we turned Kamintillbehör’s from guessing to knowing what works. Their sales grew more than 4x in just five months.
High Hopes in Summer, Low ROAS in Winter
When Spa Support reached out to us, they were stuck in a cycle many seasonal businesses know too well: high hopes in summer, low margins in winter.
Their return on ad spend (ROAS) was slipping and their previous agency played it too safe with a conservative budget and little cross-platform innovation. Spa Support needed more than just ads, they needed a full-funnel strategy that could perform even when the market cooled down.
The Story of Spa Support
- Spa Support is a Swedish-based e-commerce store specializing in spa parts and hot tub maintenance products. With a wide catalog and a niche customer base, they had the potential to grow, but only if they could consistently outperform their high ROAS benchmark of 900%.
- Like many seasonal businesses, their revenue dropped sharply in the off-season. They couldn’t afford to “wait it out” until spring. They needed a smarter, bolder approach to performance marketing.
The Challenge
- ROAS was inconsistent and dropped significantly in winter months.
- Not enough investment during high season, missing the chance to build reserves.
- No full-funnel strategy or multi-channel synergy.
- Old agency was not data-driven and underutilized their potential.
The Solution
- Google Ads: We began by auditing their full product catalog, cutting products that consistently underperformed in Google Ads. That freed up budget to double down on winning campaigns. This shift toward profitability-first decision-making allowed us to scale up safely and sustainably.
- Meta: We introduced Meta Ads as a new channel and launched Dynamic Product Ads (DPA) to retarget users who didn’t convert. Simultaneously, broader campaigns were aimed at pool and spa owners to expand top-of-funnel awareness.
- Klaviyo: Email became our secret weapon. Bi-weekly campaigns via Klaviyo promoted seasonal offers and top-selling items, driving incremental revenue from warm audiences.
- SEO: While ads handled the short-term gains, our blog strategy tackled the long game. We published educational content around spa maintenance to build organic visibility and domain authority.
The Results
- +22% YoY growth in total sales.
- Two consecutive record-breaking sales months.
- Consistently high ROAS throughout the year.
- Expanded marketing mix without bloating ad spend.
A Good Base, No Strategy
Kamintillbehör had a good product, a loyal niche audience and solid demand. What they didn’t have? The systems, tracking or strategy to take it to the next level. They came to us with Google Ads running on autopilot, zero tracking and no visibility into what was actually working.
In just five months, we transformed that guesswork into a clear growth machine and helped them more than 4x their sales.
The Story of Kamintillbehör
- Kamintillbehör is a Sweden-based online store selling chimney and fireplace accessories for homeowners and professional installers. Their products are essential, durable and in demand, especially during colder months. But despite the opportunity, their growth was stalling.
- With only basic search campaigns in place, no tracking and limited time to manage things internally, they weren’t getting anywhere close to their potential. The mission was clear: fix tracking, scale up spend and build high-performance campaigns across both Google and Meta.
The Challenge
- No tracking equals no insight into what was actually converting.
- Google Ads was running on minimal budget and only search campaigns.
- No bandwidth to build a full-funnel system.
- Zero structure for scaling.
The Solution
- Tracking: Before scaling anything, we installed server-side tracking. For the first time, Kamintillbehör could see what was happening: which clicks turned into sales, which products were profitable and where to put their money.
- Google Ads: We launched segmented Performance Max campaigns to test the entire product catalog. A high initial budget let us gather data fast, and then we trimmed the fat, focusing budget only on top performers. We also activated Customer Match to find new audiences similar to past buyers, and layered in dynamic remarketing to stay top-of-mind with warm prospects.
- Meta Ads: On Meta, we created a cold-to-warm funnel with Lookalike Audiences for prospecting and aggressive retargeting with smart frequency caps. This helped keep ad fatigue low and conversion rates high.
The Results
- +1,100,000 SEK in added revenue from Jan–May 2025.
- +314% revenue growth compared to same period in 2024.
- 1409% ROAS on Google Ads.
- 771% ROAS on Meta Ads.
Conclusion
Both Spa Support and Kamintillbehör came to us with different challenges, but the goal was the same, grow smarter and faster.
By building the right strategy, improving tracking and using full-funnel ads, we turned slow seasons and guesswork into record-breaking sales. Whether your business is seasonal or year-round, the right approach can unlock growth you didn’t think was possible.
