Google Ads is the online advertising platform developed by Google. It can display ads amongst Google search engine, YouTube and other websites and apps. What Customer Match does is that it allows you to target your existing customers. This way you can create custom audiences.
What is Customer Match to Prospect?
- By using it, you can significantly improve the performance of your Google Ads campaigns. This drives more conversions from both customers that you already have and new ones.
How to Use Customer Match for Prospecting
Prepare your Customer Data in Customer Match
- First of all you need to gather the contact information (email addresses, phone numbers, etc.) of your target audience.
- The format must be compatible with Google Ads (CSV file).
- You can download a template from Google Ads to help with formatting.
Upload your Data
- When you are in your Google Ads account, go to Audience Manager and create a new list.
- Upload your prepared data file and specify the data types (email, phone number, etc.).
Create or Modify Campaigns
- Once your Customer Match list is created, you can use it as a targeting option in your search, shopping, video or display campaigns.
- This way you can observe and compare the different users behaviour of your audiences.
Leverage Similar Audiences
- Google will also create a Similar Audience based on the users in your list.
- You can reach new users who are similar to your existing customers and grow your audiences.
Optimize
- Monitor the performance of your campaigns.
- Maximize your ROI based on the results.
Conclusion
Customer Match in Google Ads is a great way to reach both your current customers and new ones. By uploading your customer data, you can create targeted ads. Also, with Similar Audiences, you can grow your reach even more.
Just make sure your account is eligible and keep optimizing your campaigns to get the best ROI.
