If you wish to improve the SEO of your page, you should know what this platform is. Ahrefs is a SEO (Search Engine Optimization) tool used to analyze websites, research keywords, track rankings and audit site health. It’s designed to help digital marketers like you, known for its backlink analysis capabilities and extensive keyword database.
Is Ahrefs a Free Platform?
- Ahrefs is a paid platform that offers many features to its plans. Here is the pricing:
- Lite: (119€/Month).
- Essential data for small businesses and personal projects.
- Standard: (229€/Month).
- Perfect for freelance SEOs and marketing consultants.
- Advanced: More tools and data for lean in-house marketing teams. (419€/Month).
- Enterprise: (1.394€/Month).
- Scale your digital strategy with advanced customization, automation and controls.
- Lite: (119€/Month).
- They don’t offer discounts or free trials but if you’re a website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to Site Explorer & Site Audit.
How to Use Ahrefs
Ahrefs offers many different products that you can use for your business. On their page, they have a practical tutorial on how to use it. It consists in 62 lessons in 12 modules and you can even take an exam. Here are the most important:
Search Marketing
- Site Explorer: Study your competitors’ websites.
- Keywords Explorer: Learn what your customers are searching for.
- Rank Tracker: Monitor your rankings in search engines.
- Brand Radar: Track your brand’s visibility in LLMs.
Website Performance
- Site Audit: Audit & optimize your website.
- Web Analytics: Get insights about your website’s traffic.
Content Marketing
- Content Explorer: Track your web mentions & find link prospects.
- AI Content Helper: Improve your content with AI.
Reporting
- Dashboard: Track performance and progress across projects.
- Portfolios: Monitor the performance of multiple URLs.
- Report Builder: Measure your work’s impact, and showcase its value.
Local SEO
- GBP Monitor: Manage Google Business Profiles at scale.
Use Cases
- Competitive Intelligence.
- PPC.
- SEO.
- Content Marketing.
Conclusion
If you want to improve your website’s SEO, Ahrefs is a powerful tool worth considering. While it’s not free, its range of features, from keyword research to competitor analysis, are perfect for your digital marketing strategy. With the right use, it can help you understand your audience and track your progress.
