HubSpot is a tool that helps businesses like yours attract customers, keep track of them and grow sales. This tool is related to Meta (the company behind Facebook and Instagram) and Google Ads. You can easily manage relationships with your customers. Here is all you need to know.
What Is Hubspot?
- It is a tool that has other marketing tools (to send emails, run ads, write blogs, post on social media).
- It has sales tools (to track leads, schedule meetings, follow up).
- It has customer service tools (to answer questions, manage support tickets, create help articles).
- And it has a free CRM (a system to keep all your contacts and interactions organized).
How Is It Related to Meta And Google Ads?
- Hubspot doesn’t replace Meta Ads or Google Ads, it works together with them.
- You can see which ads brought in leads or sales.
- You can track how much each lead cost you.
- You can follow the customer’s journey from clicking the ad, then filling out a form and becoming a customer.
How to Use Hubspot With Meta And Google Ads
Connect Your Ad Accounts
- It focuses on awareness.
- Campaigns: YouTube Ads, Display Ads, Broad Match Search.
- Targeting: In-market audiences, affinity groups.
- Content: Educational blogs, how-to videos, free tools…
Run Ads
- It focuses on engagement.
- Campaigns: Remarketing, Discovery, Branded Search.
- Targeting: Visitors from TOFU, email list segments.
- Content: Case studies, product demos, comparison guides…
Track Performance in HubSpot
- It focuses on action.
- Campaigns: High-intent Search, Smart Shopping, Performance Max.
- Targeting: Hot leads, cart abandoners, CRM retargeting.
- Content: Promotions, testimonials, limited-time offers…
Raise Leads with HubSpot
- When someone clicks your ad and fills out a form (like “Get a free demo”), HubSpot saves them as a contact in your CRM.
- You can then:
- Send automated follow-up emails.
- Add them to sales pipelines.
- Track if they later become a paying customer.
See ROI (Return on Investment)
- HubSpot can tell you which ads actually brought customers, not just clicks.
- For example: You might see that Google Ads brought 100 leads but only 5 became customers, while Meta Ads brought 50 leads and 10 became customers. That helps you decide where to spend more money.
Conclusion
HubSpot helps you attract people through Meta and Google Ads, track what happens after they click and guide them into becoming customers.
Instead of going in between different platforms, you can use HubSpot to see which ads really work, follow up with leads automatically and grow sales. This way you connect your marketing, sales and customer service in one place.
