What is Splithero and How Do We Use it?

Ruth Moncholí Bataller

Read Time: 3 min

what is splithero and how does it work

Splithero is a WordPress plugin that allows A/B testing (split testing) for websites. It helps small businesses, freelancers and agencies achieve higher conversion rates. This plugin is designed to be user-friendly with intuitive features that we use to help your business acomplish the goals you set.

What are the key features of Splithero?

  • Page Conversions: The page conversion goal is the perfect use case if your goal is a contact form submission or newsletter sign up. Just create a ‘thank you’ page and select that as your conversion goal.
  • Button Conversions: If you are looking to track conversions to a third party source such as booking software or perhaps an affiliate link, than our button conversion goal is for you. Find out what makes your users ‘click’.
  • Campaign Schedule: Split Hero allows you to schedule the start and end date of your campaign to suit your marketing plans. Create a campaign as a draft and it will spring into action as soon as you reach the start date.
  • Guest Accounts: All of the plans include unlimited guest accounts. You can now invite clients or team members and restrict their access to view only the campaigns that apply to them.
  • WooCommerce Conversions: With the WooCommerce integration, it’s now easier than ever to test your product page/landing page layouts. Select the WooCommerce successful checkout endpoint as your conversion goal for easy tracking of orders.
  • Campaign Reports: Showcase campaign results on PDF reports. Upload your logo to the platform to brand the reports are your own. Perfect to showcase results to clients.

How Do We Work With Splithero

As you could read before, SplitHero is an A/B testing tool for your page web. It allows you to compare different versions of the same page to see which one generates better results (such as completed forms, clicks, conversions, etc.).

Depending on your goal, if you want to test an original landing page against two new versions of the text, here’s how we make it work:

what is splithero and how does it work

Automatic traffic allocation

SplitHero divides traffic between versions as follows:

  • Some visitors see the original version (control).
  • Others see variation A.
  • Others see variation B.

For example, if you have 300 visits, they could be divided as follows:

  • 100 people see the original version.
  • 100 see variation A.
  • 100 see variation B.

The division can be equal or customized, depending on the settings.

Conversion tracking

You define which conversion event you want to measure, for example:

  • A click on the “Get quote” button.
  • Someone filling out a form.
  • Visiting a thank you page.

SplitHero tracks how many conversions each version generates.

Comparison of results

After a while, you will see a report that tells you:

  • Which version had the most conversions.
  • Which version had the best conversion rate (%).
  • Which is statistically more effective

This allows you to make decisions based on real data, not assumptions.

Conclusion

SplitHero makes A/B testing simple, effective, and accessible for small businesses, freelancers and agencies. With intuitive features like page and button conversion tracking, campaign scheduling, WooCommerce integration and branded reporting, it empowers users to make data-driven decisions that boost results.

Whether you’re testing headlines, layouts or call-to-actions, SplitHero helps you understand what truly works, so we can help you too.

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